Design Study: MapQuest
Posted in Article, Design Study, Graphic Design, User Experience on December 3rd, 2010 by Ian Ford – 1 CommentWhen I was at AdobeMax on the convention floor, I noticed that MapQuest had a booth touting their API and a new logo. Now honestly, I was more curious about the logo than the API. Does MapQuest do anything better than Google Maps? If so, I’m not aware of it. Anyway, on to the story of the logo redesign.
Maybe you remember MapQuest’s old logo?
Old MapQuest Logo
It’s fun. Quirky maybe? What’s up with that font?
What it really is is dated. That’s not to say that everything should have a reflection under it, be written in helvetica, or look like a fucking sticker peeling off the wall, but this logo clearly comes from the days of a more innocent internet.
Enter the new logo:
New MapQuest Logo
I don’t like this much better. In fact, I specifically don’t care for the superscript thrown on the Q, or the balance of font sizes between the M and the Q. The color choice is okay, if not a bit loud for a company that’s been around for almost as long as I’ve been using the internet.
Hmm…come to think of it, how long has MapQuest been around? I remember using them before Google Maps came out, but how early did that start? Let’s head over to the About page. Maybe there’s some information there.
Ok, reading along here…woah! Now just wait a minute! Did you read what I read?
MapQuest has been helping people find places, get maps and directions for over 40 years. As one of the most recognized and trusted brands on the internet, we’ve created mapping solutions that support consumers and businesses alike. Learn how MapQuest mapping solutions can help you get to where you need to go.
40 Years? How could that be? Did they publish printed maps in the past? Then again, this is starting to make sense. Look at this:
This is what MapQuest used to look like. In fact, MapQuest has looked pretty much like this for a long time. If anything has happened to the interface in the past decade, I believe it was that the map down screen got larger and had improved controls added to it.
Have you seen the new MapQuest homepage?
This design is definitely much cleaner. You couldn’t see it in the screenshot of Classic MapQuest, but a lot of garbage content has been stripped from the interface in favor of a design that brings you straight to the point: Maps! There’s even a press release about the redesign.
Something about this redesign doesn’t sit well with me. It gives me a strange sort of “uncanny valley” vibe with regards to some other website…
Oh that’s right! Google Maps! Isn’t it incredible how similar the two now look?
Let’s get to the point and call this exactly what it is: A midlife crisis. MapQuest is 40 years old and has been replaced by a much younger competitor with a better design and better functionality, so they’ve gone the route of the redesign in a very pathetic attempt to outdo their youthful nemesis.
This is no different than an older man buying a motorcycle, or an older woman getting cosmetic surgery. It’s a sad attempt by MapQuest to remain youthful and relevant in a world that is leaving it behind.













